Theory is a contemporary fashion label that focuses on luxurious, simple clothing for the sophisticated urbanite. The brand's collections feature expert tailoring and a simple color palette. The brand has many boutiques around the world, including in North America, Japan. France, Asia and France.
Andrew Rosen and Elie Takari launched the brand to American consumers in 1997. They founded it to cater to the needs of a modern woman, with understated, elegant style codes. They began to add accessories and shoes in 2003. Later, they added a men’s line. The brand is available in more than 500 stores around the world, including Canada, Japan, and the United Kingdom.
Fast Retailing, an affiliate of Uniqlo, is the company that owns this brand. There are more than 400 locations for the brand in the US. It is also available at a variety of other outlets such as Nordstrom, Saks Fifth Avenue and Holt Renfrew. Theory is also sold across Europe and Asia.
There are many merchandise options available, including dresses and shirts, jackets as well as trousers, skirts, outerwear and handbags. The quality of the brand’s products is praised by its customers. Many customers leave glowing reviews. Theory provides high-quality services to its customers in addition to products. The customer ecart allows customers to shop online and does not require them to leave their homes.
Theory has many social media links in addition to its main website. You can find it on Twitter and Facebook. ModCloth is an interactive shopping platform that allows you to sign up. Customers can get a preview of new products before they arrive in stores.
Elie Tahari designed the company's first collection. Nina Ricci was also a creative director, and she was an artistic director for the company. In 2012, the brand was awarded the Founders Award by the Council of Fashion Designers of America.
Since its conception, the brand has gone through numerous creative revolutions. After a bitter suit with Rosen, Elie Tahari left company. Chikara Sasaki (of Link) replaced him. Rosen owned an 11% share in the company when it was bought by Link.
The franchise rights to the Theory brand in Asia were purchased by Link International, a Japanese company. Their goal was to expand their brand into Europe. The Theory brand was born with this purchase.
The company has since changed its name and launched a new logo. It also redesigned its brand identity. This was the 18th major redesign of the logo. A new creative director will be hired to oversee women's fashion design. According to a spokesperson Francesco Fucci graduated from The Row and will now be Theory's next womenswear designer.
Theory is currently ranked among the top clothing brands worldwide. The brand is well-known for making timeless pieces, and many celebrities have partnered it.
FAQ
Do I really need to pay so much for a pair of pants?
Pants can be purchased for as low as $10 or $100. You could spend as much as $1,000 on a single pair.
This amount doesn't necessarily mean you have to spend so much. It is worth evaluating whether you are really able to afford such a high-priced pair of pants.
This is especially true if the pants are going to be worn every day. If you plan to wear them every day, it is worth investing in good pants that will last for more than a year.
What is the harm in dressing differently?
No. There's nothing wrong with dressing differently. People who dress differently from others are called individualists.
Some people believe that individualism means dressing poorly. No matter what outfit you wear, everyone can look great.
What are the most popular fashion trends?
Trends are short-lived fads. They come and go, but they don't last forever. Fashion designers recognize this and stay on top of the latest trends.
They create collections that reflect current trends and sell them at different times throughout each year. These collections are often called "seasonal" because they change seasonally depending on when they're made.
The best time to design fashion is spring/summer. This is because summer is the best time to wear light and airy clothes.
As winter approaches, clothing tends become heavier and warmer. This is when people are more likely to wear sweaters, scarves (boots), gloves and coats.
What are the qualities of good quality clothes
High-quality fabric is key to high-quality clothes. The fabric that is used to make them should be strong enough to withstand repeated washings.
Before buying an item, you should verify its manufacturing date.
You might not want your money to be wasted if the item was designed by a celebrity or was produced expensively.
You won't use it if you spend less. So, it's important to choose items that aren't too expensive.
How do I make my own clothes?
You will need to learn how you can sew if you want to make your own clothes. There are many tutorials that can help you learn how to sew.
However, sewing skills aren't necessary to create simple clothes such as T-shirts or shorts.
You can attach zippers and buttons with fabric glue, instead of sewing.
Statistics
- According to Water, [41] The annual Academy Awards ceremony is also a venue where fashion designers and their creations are celebrated. (en.wikipedia.org)
- Finally, Express carries petite sizes, which, according to the retailer, are meant for women 5'4″ and under. (collegefashion.net)
- Nano influencers have less than 10K followers and have the highest engagement rate with 4%. (thetechfashionista.com)
- Another ethical fashion company, [43] Consumption as a share of gross domestic product in China has fallen for six decades, from 76 percent in 1952 to 28 percent in 2011. (en.wikipedia.org)
- Also, they are known for offering up to 50% off quite often – always wait for the sales with Express! (collegefashion.net)
External Links
How To
How to Style Clothes
How do I style clothes? It is important to wear what you enjoy, even if your style doesn't match the current trends. Do not try to imitate someone else's style. Instead, take inspiration from others and create your own style.
The most important thing when styling yourself is to keep things simple and easy. Don't try to find the perfect fit if you want to look great. Pick out what looks best on you. and put it together into one outfit. No matter how many pieces of clothing you have, it doesn't really matter how well they are coordinated. Mixing colors and patterns is a great way to create different outfits.
Accessory can make any outfit complete. Accessories are typically small accessories, such as scarves and hats, watches or necklaces, bracelets or earrings, purses, and rings. Accessories will give your outfit a pop and add some style to it. Look at what colors compliment your clothing and which contrast. For example, if you're wearing red shoes with blue jeans, you might choose a red scarf to match.